FOR FOUNDERS

The how of AI is the easy part. Deciding what's worth building is the call that makes or breaks the company.

Founders pour months into building before asking whether it was the right thing at all. I help you make that call first — clearly, early, and with the business consequences in full view — so your runway goes where it counts.

What we work on

  • What to build, and what to skip.
  • How to architect it so it scales.
  • What it means for the team, the roadmap, and the raise.
  • How to talk about it credibly — to investors, to customers, to the board.

I build companies, design intelligent products, and rebuild billion dollar platforms for the future.

I've shipped highly scaled agentic AI for Intuit, led the rebuild of Shopify's Checkout platform, and reimagined the Wayfair apps for a modern, personalized era.

My own startups and partnerships have generated over $70M in revenue since 2019.

I know how to build deeply personal and intelligent products that will scale flawlessly and make a company defensible at the same time.

Let's figure out what's worth building.